If you are confused about lead tracking solutions and customer relationship management (CRM) software systems, you are not alone. Small businesses and marketers have a hard time differentiating the two and choosing the right solution for their organizations.
Traditionally CRM systems used to be costly and difficult to learn and implement. However with the proliferation of on-demand software systems, CRM system have become affordable for many organizations. SalesForce CRM is one such popular solution. However, these systems are still complex and wide in scope and hence may not be required for small and medium sized businesses.
Open Source CRM solutions (such as SugarCRM and vTiger) are also available as free software, if you have the capability to install and maintain the software.
Lead Tracking and Management solutions, on the other hand, are much smaller in scope and easy to implement and use. So these systems are preferred by small businesses and internet marketers. The primary focus of a Lead Tracking System is to automate the process of sales lead capture, lead nurturing via drip emails, and logging follow-up tasks, so that the conversion rates can be improved significantly.
Lead Tracking Management systems can be deployed in a matter of hours or days and the staff can be up to speed within days. With the adoption of on-demand or subscription based technology, there is no need for long term commitment or upfront investment. Most lead tracking service providers such as SalesTrackingPortal also provide quick configuration services and handholding for the users, in addition to a 2 months free trial to derisk your decision.
No comments:
Post a Comment